Businesses need to control their costs. If they have expenses that outweigh their revenues, they could eventually go under from not being able to pay their bills, investors, and employees. For this reason, they are very open to measures that can give them cost savings. One of these strategies is lowering their overall headcounts by hiring specialists instead of in-house workers. This is great news for people who want the freedom to pick and choose gigs at will.
For more info: gig economy advantages